At CEAT factory, we have cultivated a kind of culture that defies all the traditional image and perception of a typical plant. Young employees, dynamic work environment and fun@work activities have made work all the more exciting and joyful for everyone.

Young talent have been encouraged to take up the leadership position through various initiatives like YEB.
YEB is a team of psuedo-Board members who meet up once in a month and discuss range of issues concerning organization at a policy and strategic level. They have quite a number of big achievements to their name.

Also, to develop we regularly organize inter department cricket matches for employees, have actively participated in all the Mumbai Marathon and all festivals like Dushera, Diwali, Christmas are celebrated in the factory by the team in a highly colorful manner. Also, young team at CEAT celebrates days like safety day, environment day, May day are celebrated with a lot of enthusiasm and spirit.

This youthful culture has taken the change beyond celebrations. They started active participation in Cross Functional Team (CFT), Quality Circles (QC), Quality Based Management (QBM) and other productivity enabling initiatives very actively.