Life at CEAT is always in motion. There is something happening on all fronts, new and exciting at all times.
We like to draw on the exciting things happening around us. While we keep a track of what drives our market, we also follow events that drive the world. Like cricket. Our cricket ratings and awards are a realisation of our policy of ‘fun at work’!

We also like to keep apace with the changing mindset. Attention to perfection is our new mantra. And that reflects amply in the way our new identity has evolved.

Raring to move with the word go!

Genesis of the new CEAT logo

We have a new identity, our brand new logo. Wonderfully designed like us: multi-faceted, with each front reflecting a new idea.

A blend of an all-caps sans serif typeface with an upright hand-drawn bold type connotes strength and stability. The letterforms are minimalist, unfussy - integrating the contemporary with the timeless. The E, represented as three distinctive lines adds a hint of motion and movement.

The extensive re-branding exercise explored a number of different design routes and the inspiration for the new logo came from idea of 'raising the bar'. We felt that this marquee best blends and personifies CEAT rich heritage and ambitions.

The lines in the bright orange give it a youthful and contemporary look. These combine well with the maturity and stability of the blue letterforms, signifying CEAT rich heritage and its new initiatives.

The three bar pneumonic and the vibrant colours feature prominently in the look and feel of the brand and is creatively interpreted on various retail formats and sub-brands, including the highly regarded CEAT Cricket Ratings.